We all know that Google’s PageRank is pretty important for bloggers and their blogs. It’s one of the barometers, or let me say, a way to measure blog’s authority and dependability in terms of information, content it serves and link power it can give. But nowadays, website authority and importance is not measured by Google PageRank alone, there are far more important stuff that every webmaster must take a look at and I listed few of them below.

Domain Authority Or Rank

If you will notice, there are advertisers who ask or require certain level of domain authority. Domain authority is measured by a lot of domain characteristics and stuffs that might contribute to its ability to get traffic and rank. Domain age, link popularity and size are few factors that contribute to the level of domain authority a certain website can have. There are free tools out there that you can use to check your websites’ domain authority. One of the most popular is the opensiteexplorer.org of seomoz.org.

Social Popularity And Influence

The world and internet is getting social. So we, blog owners and webmasters must ride or go along with the flow or else we will be left behind. Your blog or your brand’s social popularity and influence matters a lot nowadays. It just shows how huge your community or followers are. The higher the social popularity you have the more traffic and visit your website or blog will have. Social popularity can be measured simply by the number of tweets or retweets, Facebook likes, Google + shares, YouTube views, Re-Pins or even likes and views from Stumbleupon.

Blog Comments

Some may or may not agree with me at this one. But for me, the comment each and every blog or websites gets plays an important role aside from Google’s PageRank. The comment your blog receives shows the kind of readership or community your article is reaching. By the way, I am not just talking about the numbers; it’s also about the quality of comments.

So what are your thoughts? Any questions, reactions or clarifications? Let me hear them all via the comment section below.